The Modern Traditionalists
- Things we did
- Brand film Photography Filming Editing Production
- Client
- The Modern Traditionalists
A brand film and stills for The Modern Traditionalists, marking the launch of Australia’s first Ralph Lauren Home gallery.
The challenge
The Modern Traditionalists opened Australia’s first Ralph Lauren Home gallery, a run of spaces made to be walked through. They needed a film that carries that atmosphere, and the craft in each piece, to people who haven’t been through the door yet.
What we did
We filmed, edited and produced the launch film, and shot stills alongside it. Both move through the Estate, Resort and Montauk gallery spaces, staying close to the craftsmanship, materiality and light in each room.
Ralph Lauren Home launch
Brand film
Made for social first, the film follows the launch room by room, from the Estate to the Resort and Montauk spaces, and carries the opening beyond the gallery door.
Stills
Shot on the same days as the film, the stills give the gallery a library of its own: whole rooms for the website and press, and close details of leather, silver and porcelain for social and print.
