Ocean Floor Music

A single tall, rounded O carries the brand, drawn in an electric blue to aqua gradient. Deep purple, blue, violet and aqua make the base palette, with pink, orange and yellow as accents. Manuka Black gives headlines a tall, condensed punch, and Founders Grotesk keeps the body text clean and easy to read.A single tall, rounded O carries the brand, drawn in an electric blue to aqua gradient. Deep purple, blue, violet and aqua make the base palette, with pink, orange and yellow as accents. Manuka Black gives headlines a tall, condensed punch, and Founders Grotesk keeps the body text clean and easy to read.

Each part of the platform takes the O with its own name beside it: Marketplace, Borderless, Metaverse, Crowd, Fanwall and Keys. The same system ran through the website, investor presentations and social, with bold numbers and simple charts in the brand colours.Each part of the platform takes the O with its own name beside it: Marketplace, Borderless, Metaverse, Crowd, Fanwall and Keys. The same system ran through the website, investor presentations and social, with bold numbers and simple charts in the brand colours.

A portrait series of musicians, from a DJ and a drummer to a bassist and a saxophonist, each blurred with movement and washed in one of the brand colours. The white O sits in the corner of every one, so the campaign reads as one family across posters, screens and social.A portrait series of musicians, from a DJ and a drummer to a bassist and a saxophonist, each blurred with movement and washed in one of the brand colours. The white O sits in the corner of every one, so the campaign reads as one family across posters, screens and social.

At launch the brand ran across the platforms themselves: the Marketplace on desktop and phone, the Borderless app for making music together in real time, and a Metaverse stage linking Perth and London. Event passes and the $OFM coin carried the same O.At launch the brand ran across the platforms themselves: the Marketplace on desktop and phone, the Borderless app for making music together in real time, and a Metaverse stage linking Perth and London. Event passes and the $OFM coin carried the same O.