Massive

The wordmark is cut from heavy, rounded letters that lock together, with a stacked version for tight spaces. The symbol, three rounded strokes rising like a raised hand, stands on its own as the app icon. Massive Blue sits at the centre of a scale of tints and shades, from soft lilac to Midnight, and Inter sets every word, from the pitch deck to the smallest label in the app.The wordmark is cut from heavy, rounded letters that lock together, with a stacked version for tight spaces. The symbol, three rounded strokes rising like a raised hand, stands on its own as the app icon. Massive Blue sits at the centre of a scale of tints and shades, from soft lilac to Midnight, and Inter sets every word, from the pitch deck to the smallest label in the app.

The pitch deck opened on one promise: building the world’s most connected community of artists and fans. An artist close up, the white wordmark and the blue symbol set the tone for every slide that followed.The pitch deck opened on one promise: building the world’s most connected community of artists and fans. An artist close up, the white wordmark and the blue symbol set the tone for every slide that followed.

Cropped, repeated and stacked, the symbol’s rounded strokes become a set of wallpapers in blue, lilac and navy. They sit behind the app, the social posts and every slide of the pitch deck.Cropped, repeated and stacked, the symbol’s rounded strokes become a set of wallpapers in blue, lilac and navy. They sit behind the app, the social posts and every slide of the pitch deck.

We designed the Massive app for artists and the fans who follow them: a Fanwall home, artist pages with exclusive previews, chat, a marketplace for music, merch and experiences, and a Fan Pro dashboard that shows artists their community growing week by week.We designed the Massive app for artists and the fans who follow them: a Fanwall home, artist pages with exclusive previews, chat, a marketplace for music, merch and experiences, and a Fan Pro dashboard that shows artists their community growing week by week.

As each artist joined, a welcome card introduced them in the brand’s blue fade, with their reach beneath their name. The cards ran through the pitch deck and across social.As each artist joined, a welcome card introduced them in the brand’s blue fade, with their reach beneath their name. The cards ran through the pitch deck and across social.

Behind the Hype is Massive’s own podcast, with an episode for the artists who joined, from Violetta Zironi and Sammy Arriaga to ALYSS and Jacob Lee. A social tile and a Spotify cover for every episode carry the artist in the brand’s blue with the stacked wordmark, so the show is easy to spot in any feed.Behind the Hype is Massive’s own podcast, with an episode for the artists who joined, from Violetta Zironi and Sammy Arriaga to ALYSS and Jacob Lee. A social tile and a Spotify cover for every episode carry the artist in the brand’s blue with the stacked wordmark, so the show is easy to spot in any feed.

Every artist who joined got a welcome post on Massive’s socials: their photo in the brand’s blue fade, the stacked wordmark and their name, from Shontelle and Sammy Arriaga to Peach PRC, Karnivool and Kav Temperley.Every artist who joined got a welcome post on Massive’s socials: their photo in the brand’s blue fade, the stacked wordmark and their name, from Shontelle and Sammy Arriaga to Peach PRC, Karnivool and Kav Temperley.

Artists told fans in their own words why they joined. Freddie Gibbs, Josh Stewart of High Tropics and HOSS of Karnivool each had a quote post, set in Inter over their photo with the wordmark or symbol in the corner.Artists told fans in their own words why they joined. Freddie Gibbs, Josh Stewart of High Tropics and HOSS of Karnivool each had a quote post, set in Inter over their photo with the wordmark or symbol in the corner.