The Perth Property Co
- Things we did
- Branding Brand guidelines Website Email newsletters Signage Vehicle wraps Canva templates Social media templates Workwear
- Client
- The Perth Property Co
- Year
- 2017-2026
- Live website
- Visit website
We’ve worked with Nadija and Dan since they started The Perth Property Co in 2017. We built the brand with them, then a custom listings website, their North Perth HQ, vehicle wraps and a full set of templates.
The challenge
In 2017 Nadija and Dan were starting The Perth Property Co, a North Perth agency that styles, stages and sells homes. They needed a brand with as much personality as the homes they present, one that would stand out from the agency signs on every street.
What we did
We created the brand with them, then kept building on it: a custom listings website, signage for the North Perth HQ, vehicle wraps, Canva templates for all their marketing collateral, social media templates, email signatures and branded workwear.
- Dusty Rose#C57472
RGB 197/116/114
CMYK 0/41/42/23 - Blush#E9918C
RGB 233/145/140
CMYK 0/38/40/9 - Linen#F3F0E6
RGB 243/240/230
CMYK 0/1/5/5 - Charcoal#404040
RGB 64/64/64
CMYK 0/0/0/75 - Black#000000
RGB 0/0/0
CMYK 0/0/0/100
Headlines
Noe Display
Regular, Medium and Bold, with italics
Body text
Apercu Pro
Regular and Bold
A stylish identity
A stencil-cut wordmark ends in the Co monogram, which works on its own on signs, shirts and social. Blush pinks and Linen keep the brand warm and black keeps it sharp, while Noe Display’s italics give headlines a stylish, editorial voice beside the clean Apercu Pro.
Vehicle wraps
The wrap takes the brand’s bold botanical pattern onto the road, with the wordmark across the doors and TPPCO on the plates. It turns the car into a moving billboard in every suburb the team works in.
Website
A custom listings website built around the complete real estate package: homes for sale, how they sell, before and after styling, reviews and the blog. It’s easy for the team to keep up to date, and reads just as well on a phone.
Email newsletter
Their first newsletter, designed in the brand and built in Mailchimp so the team can send their own. It brings everything together in one email: homes for sale and sold, a before and after, the latest blog post and a few favourite styling pieces, ending with an invitation to sell with them.
Templates & toolkit
Brand guidelines keep everything consistent, and Canva templates let the team make their own brochures, flyers, mail-outs and social posts without losing the look. Email signatures, signage and workwear complete the set.
Signage & workwear
Outside the North Perth HQ, an A-frame invites passers-by in for a chat, and the Co monogram carries onto the team’s branded workwear.
The result
Nine years on, The Perth Property Co still looks like itself everywhere it shows up, from the shopfront and the van to every brochure and post. The templates let Nadija and Dan keep their marketing consistent day to day, and the brand has grown with the business.
A brand with as much personality as the homes they style.
