Venture Swan Valley
- Things we did
- Branding Website Social media Merchandise
- Client
- Venture Swan Valley
- Year
- 2024
Venture Swan Valley is an outdoor team-training centre in Perth’s Swan Valley. We created its brand from scratch and carried it across the website, social launch and team merch.
The challenge
Venture packs a huge range of activities into one Swan Valley site: abseiling, kayaking, raft building, high ropes, a commando course and an escape room, plus conference rooms and group stays. It needed a brand as energetic as a day on the course, that schools and corporate teams would trust with their people.
What we did
We built the identity around a bold, split V and a swan for the Swan Valley, set in condensed Knockout capitals on a signature purple with a halftone pattern. Then we carried it across a new website, the social launch, LinkedIn and team merch, all under one rallying line: Challenge yourself. Work as one. Venture together.
- Venture Purple#9445FF
RGB 148/69/255
CMYK 42/73/0/0 - Black#000000
RGB 0/0/0
CMYK 0/0/0/100 - White#FFFFFF
RGB 255/255/255
CMYK 0/0/0/0
Headlines and statements
Knockout
27 Junior Bantamweight and 47 Bantamweight, capitals
Emphasis and headings
Knockout Full
68 Full Featherweight to 71 Full Middleweight
A bold identity
A sharp, split V marks the start of every venture, with a swan as the alternate mark for the Swan Valley. Venture Purple and black bring the energy, a halftone pattern adds movement, and Knockout’s condensed capitals call out like a coach on the course.
Social launch
The launch grid spells out VENTURE across three posts, then lands the rallying line in big Knockout capitals. Black-and-white action shots with the V cut through them carry the look into every post.
Website
The launch website opened with everything you can do at Venture, from abseiling to the leap of faith, then led into training activities, conferences and group stays. Big type, purple and real action shots made it feel like the day itself.
Merch
Team tees and drink bottles carry the V and the swan, so every group takes a bit of the day home with them.
The result
Venture launched with a brand as bold as the activities behind it. From the first social post to the shirts on the course, everything speaks with one confident voice.
Challenge yourself. Work as one. Venture together.
