Run Amuk Hotdogs
- Things we did
- Brand identity Product photography Typography Brand film Website Social media Paid ads
- Client
- Run Amuk Hotdogs
- Year
- 2025-2026
- Follow on Instagram
Run Amuk has been a South Fremantle favourite for 13 years. What started as a website update became a full brand upgrade, followed by social and paid campaigns that keep people talking.
The challenge
Run Amuk came to us for a new website. The business had real character, with 13 years of loyal locals and a cult menu, but its brand wasn’t showing it. Emily saw the chance to go further and upgrade the whole identity, not just the site.
What we did
We rebuilt the brand from the plate up: a new product shoot on a signature sky blue, bold stylised type for menus, posters and specials, the Local Heroes film and a new website. Every hotdog got a name, a look and a reason to order it.
Brand film
Local Heroes celebrates the people who’ve shaped Run Amuk over 13 years. Real customers share real stories about the South Fremantle favourite they’ve eaten at, grown up with and backed from day one. Part thank-you, part tribute, it shows what the brand really stands for: its community.
Found first, and talked about.
14
Fremantle food searches where Run Amuk ranks in Google’s top 3, including “hotdogs fremantle” (April 2026)
25,813
Likes, comments, shares and clicks on Run Amuk’s Facebook and Instagram ads in 100 days (May to August 2026), at 7 cents each
The result
Product photography / Pickle Rick
Product photography / Cookie crumble shake
Stylised typography / Punk
Stylised typography / Monkey Magic
Branded tray paper
Social / One Dog No Hands
Paid ads / Weekday lunch
Punk
Spice Girl
Viking
Scoundrel
Ratbag
Minx
Shakes
Since the relaunch we’ve kept the momentum going with social content and paid campaigns, from One Dog No Hands to Weekday Lunch Deserves Better. Engagement has climbed sharply across social and paid, with posts that have gone viral.
“Richard refreshed our whole brand and made it feel consistent everywhere, from strategy and storytelling to our website, photo and video, socials and ads. His design work is exceptional, he’s easy to work with and communicates clearly. If you want your brand lifted with real thought behind it, call Curve.”
