Jarrimber Furniture
- Things we did
- Photography Social video Brand film Showroom design Website Email marketing Paid social
- Client
- Jarrimber Furniture
- Year
- 2025-2026
- Live website
- Visit website
Jarrimber handcraft solid timber furniture in Perth, from WA Marri and Jarrah. We gave their craft the content, website and marketing to match: one connected system, from the first scroll to the showroom floor.
The challenge
Jarrimber’s furniture spoke for itself in the showroom, but too few people saw it before they walked in. The marketing was ad hoc, and online the brand didn’t reflect the quality of the pieces or the people making them.
What we did
We started with what people could see: product photography and short social reels that show the timber, the grain and the hands that shape it. From there we redesigned the Osborne Park showroom, built a new website where people can browse by room and timber or start a custom piece, and set up email marketing and paid social so each part feeds the next.
- Gum White#F9F9F7
RGB 249/249/247
CMYK 2/1/2/0 - Paperbark Grey#DBD6D1
RGB 219/214/209
CMYK 5/5/9/10 - Stone Grey#8F8884
RGB 143/136/132
CMYK 15/20/22/42 - Feature Black#231F20
RGB 35/31/32
CMYK 72/67/59/79 - Murchison Shallow#4EBEAC
RGB 78/190/172
CMYK 58/0/32/0 - Murchison Deep#009AA4
RGB 0/154/164
CMYK 81/0/27/10
Headlines
URW Classico
Regular
Body text
Söhne
Leicht and Buch, with italics
Labels
Presicav
Regular, capitals only
A crafted identity
A single J, drawn in URW Classico and set in a circle like a maker’s stamp, signs every piece. Warm greys taken from paperbark and stone sit beside two Murchison blues, with Söhne keeping the detail calm and Presicav carrying the labels.
Jurien Bay dining chair
Nova living edge dining table
Highgate extension dining table
Shark Bay shaving cabinet
Eumundi buffet
Watermans hall table
Boulder river resin coffee table
Retro TV unit
Cottesloe 20’s nested tables
Roleystone king bed
Shark Bay shaving cabinets
Brand film
Provenance follows a Jarrimber piece from WA timber to finished furniture. The film shows what photos alone can’t: the grain, the tools and the care in every joint. It anchors the story on the website and cuts down into reels for social and ads.
Newman chair
Coolbinia buffet
Shark Bay vanity
Parkerville chest
Product photography
Every piece was shot in the same hard afternoon light, on plinths and concrete, so the grain does the talking. The photography now runs through the website, the newsletters and the ads.
Edition Two / Beds
Edition Three / Dining chairs
Edition Four / Bathroom vanities
Email newsletter
Notes from the Workshop is a monthly email that keeps Jarrimber in mind between showroom visits. Each edition opens with news from the workshop, then features one collection, a story about the timber and a word from a happy customer.
Website
The new website lets people browse by room and by timber, see each piece in the light it was shot in, and start a custom order from any product. It reads just as well on a phone as on a desktop.
Paid ads
Meta campaigns put the furniture in front of people before they reach the showroom. Short films take each piece from the WA bush to the bedroom or dining room, and clean product ads let the timber do the selling.
The result
Jarrimber’s audience has grown, and so have enquiries and sales. The brand now looks as considered as the furniture: online, in the inbox and on the showroom floor.
“Curve got our marketing moving. Product photography and social video reels got us noticed, then a showroom redesign, new website, email marketing and paid social all started working together. Our audience has grown, and so have enquiries and sales. Rich has been a pleasure to work with.”
