Crabtree Legal
- Things we did
- Strategy Branding Website Estate Health Check Social media Brand film
- Client
- Crabtree Legal
- Year
- 2026
- Live website
- Visit website
Crabtree Legal is a Perth law firm specialising in wills, estate planning and commercial law. We refreshed their brand, website and social channels, built an Estate Health Check that qualifies leads, and made a brand film that explains what they offer.
The challenge
Crabtree Legal came to us to refresh their brand identity, website and social media channels. They also wanted a film that could explain their offering to clients and the wider industry, and show the people behind the advice.
What we did
We refreshed the identity around a deep claret palette and a tree emblem, a nod to the Crabtree name, then carried it through the new website, LinkedIn and social channels and everyday brand assets like business cards and email signatures.
- Silk#FAF8F2
RGB 250/248/242
CMYK 0/1/3/2 - Parchment#EAE6DA
RGB 234/230/218
CMYK 0/2/7/8 - Slate Text#75706A
RGB 117/112/106
CMYK 0/4/9/54 - Ledger#1F1E1C
RGB 31/30/28
CMYK 0/3/10/88 - Poppy#C23C47
RGB 194/60/71
CMYK 0/69/63/24 - Oxblood#4A1521
RGB 74/21/33
CMYK 0/72/55/71
Headings
Avenir Next Regular
H1 Desktop 52/66, Mobile 32/48, Labels and buttons: Medium 20/24
Body
Noe Display Medium
P1 Desktop 24/42, Mobile 20/32, Navigation 20/Auto
Identity system
Two typefaces, a six-colour palette and a logomark that works in every colour: the system behind every Crabtree Legal touchpoint, from the website and documents to signage and film.
Brand film
Centred on founder Jonathan Crabtree, the film explores the firm’s approach to legal advice: understanding each client’s circumstances, communicating clearly, and combining strong legal capability with genuine personal attention.
Website
The new website leads with “Protecting families. Preserving legacies.” and makes the firm’s four services easy to find. The Estate Health Check sits right on the homepage, and every page ends with a simple way to book a consultation.
Estate Health Check
A two-minute questionnaire on the website walks people through their family, assets and wishes, then suggests a sensible next step. Clients arrive better informed, and Crabtree Legal knows who they’re meeting before the first call.
The result
Brand pattern
Team portraits
Meeting clients in the atrium
Website / It starts with listening
Personal attention
Jonathan in the atrium
Planning with clients
Jonathan at the table
In the lounge
The heritage staircase
Crabtree Legal now looks and sounds like the way it works: calm, clear and personal. The website, social channels and film all tell the same story, to clients and to the industry.
A firm built on care for families, with a brand that finally shows it.
