AKT Advisory
- Things we did
- Branding Brand film Photography
- Client
- AKT Advisory
- Year
- 2026
AKT Advisory is a new Western Australian consultancy building child safety in organisations across WA. We created their brand identity, a brand film introducing the three founding partners, and the photography they launched with.
The challenge
AKT Advisory was a brand new consultancy. Its three founding partners bring deep experience in child safeguarding, and needed a brand that organisations across WA would trust on a serious subject, while showing the practical, approachable people they would be working with.
What we did
We built a confident identity: a strong AKT wordmark and round emblem in a palette named for the WA landscape. Then we filmed and photographed the partners on location in Perth, so the people behind AKT are front and centre from launch day.
- Plum#5F0D35
RGB 95/13/53
CMYK 0/86/44/62 - Saltbush#F9F6F1
RGB 249/246/241
CMYK 0/1/3/2 - Mallee#D2D3AD
RGB 210/211/173
CMYK 0/0/18/17 - Sage#B2B47C
RGB 178/180/124
CMYK 1/0/31/29 - Wattle#FFBB00
RGB 255/187/0
CMYK 0/27/100/0 - Umber#3A2C25
RGB 58/44/37
CMYK 0/24/36/77
A brand built on trust
A bold, stencil-cut AKT sits over a widely spaced ADVISORY, and works on its own as a round emblem. Plum leads the palette, with Saltbush, Mallee, Sage, Wattle and Umber named for the WA landscape.
Cover
Logo
Colour
Typography
Application
Back cover
Brand guidelines
A short Brand Identity System keeps AKT consistent as it grows: when to use each version of the logo, the six colours with their values, SangBleu Sunrise for headings and Söhne for body text, and how it all comes together in use.
Brand film
Filmed on location in Perth, the film brings together interviews with the three founding partners, real work scenarios and the spaces they work in. It introduces the people behind AKT and shows their expertise and approachable style.
The founding partners
Portraits of AKT’s three founding partners, shot against a textured backdrop in the brand’s warm tones on the same day as the film.
On location
A library of photography from the shoot shows the team at work with the organisations they support, ready for the website, social and proposals.
The result
AKT Advisory launched with a complete brand: an identity, a film and a library of photography that all introduce the same people. Organisations can see who they will be working with before the first conversation.
“Curve built the branding for our new child safeguarding consultancy business, AKT Advisory, and we are so happy with the results. Richard took the time to really understand our business and translated all of that into a brand that feels authentic to us. We are delighted with the brand he created for AKT Advisory and would highly recommend Richard and Curve to other businesses looking for creative and strategic branding support.”
